NIKE: BETTER IS TEMPORARY
NIKE: BETTER IS TEMPORARY
NIKE: BETTER IS TEMPORARY
NIKE: BETTER IS TEMPORARY
NIKE: BETTER IS TEMPORARY
NIKE: BETTER IS TEMPORARY
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  • Cargar imagen en el visor de la galería, NIKE: BETTER IS TEMPORARY
  • Cargar imagen en el visor de la galería, NIKE: BETTER IS TEMPORARY
  • Cargar imagen en el visor de la galería, NIKE: BETTER IS TEMPORARY
  • Cargar imagen en el visor de la galería, NIKE: BETTER IS TEMPORARY
  • Cargar imagen en el visor de la galería, NIKE: BETTER IS TEMPORARY

NIKE: BETTER IS TEMPORARY

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At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

 

Format: Hardback

Size: 310 x 230 mm (12 1/4 x 9 in)

Pages: 320 pp

Illustrations: 500 illustrations

ISBN: 9781838660512